A uniform finding across all of our case studies is that organizations are successful with social media and collaboration technologies only when the tools are designed to solve an identified business need. Different companies have different priorities and use different forms of internal communication; not every company needs every tool. Although picking the tool to support the need sounds obvious, it runs contrary to the technology fetishism that characterizes much talk about the latest Internet fads.

Sehr umfassende Analyse von Nielsen über Social Software in Unternehmen. Warum wir sie brauchen, wie wir sie einsetzen können und wie wir die Menschen dazu bekommen, sie zu nutzen.