Magazine publishers are beginning to experiment with new technologiesThe first-ever video advertisement will be published in a traditional paper magazine in September.
The video-in-print ads will appear in select copies of the US show business title Entertainment Weekly.
The slim-line screens - around the size of a mobile phone display - also have rechargeable batteries.
via @zoetropism twitter
http://al3x.net/2009/07/18/fever-and-the-future-of-feed-readers.html
"The problem with abdicating your content consumption to other people, though, is other people. Perhaps it’s overestimating my ability to find interesting things to read, but I don’t trust my friends and the Internet at large to educate and entertain me. In the venn diagram of my interests and my friends’, there may be 80% overlap, but most of the content that I’m going to find deeply engaging is probably in the leftover 20% at the margins."
"I’m not sure what the solution is here. Feed readers as we’ve known them are dying, but it’s as yet unclear what will take their place. Filtering feeds for relevance algorithmically seems all but fruitless; filtering through the social graph is only a slight improvement, but misses the rare content that may only strike a chord with a small audience." -- Alex Payne
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